As you research the best formula options for feeding your growing baby, you’ll undoubtedly become aware of the strong research in favor of choosing a high-quality European baby formula. Once you’re sold on the benefits of these organic, lactose-based, sugar-free, sustainably-sourced, non-GMO formulas, and have found the right formula for your little one, the next question is: where’s the best place to buy it?
What’s the best place to buy European formula?
After spending significant time and effort to gain a thorough understanding of the manufacturing standards and types of ingredients that go into European formulas and learning about the differences between specific brands and products, parents are inevitably confronted with a wide and somewhat disparate range of online retailers that sell European formula for the U.S. market.
It may be tempting to simply purchase formula from the first online retailer that you encounter. However, there are significant differences among these retailers, particularly in key areas such as inventory, product availability, shipping times and prices, satisfaction guarantees, and customer support.
Just as it is vital to choose a high-quality formula for your infant, selecting the best retailer helps to ensure that you always receive the best price, product quality, and overall customer service experience. In this article, we will compare and contrast the many U.S. retailers that sell European baby formula and identify the top three vendors that we most recommend, based on important criteria such as delivery times and policies, product breadth and availability, website content, and customer communication. We’ve gone deep on our researching, carefully evaluating each option to rigorously determine which European formula retailer is the best.
We have taken a close look at 18 online retailers based in the United States that sell European formula brands such as Holle, HiPP, and Lebenswert in order to identify the best websites from which you should purchase these products. We based our evaluation of each vendor on 26 different factors that we considered to be of importance to prospective customers.
Our main criteria focused on evaluating the specific formulas that each vendor carries, as well as the cost and speed of delivery and whether they offer an overnight shipping option. We also evaluated the comprehensiveness of each vendor’s “About Us” page, how easy it is to contact them, and how responsive they are to customer inquiries. Our final criteria focused on whether vendors have a customer loyalty program or any involvement in philanthropy.
We assigned scores to each of those categories to give each retailer a composite score, with a maximum result of 100. Each criterion was weighted based on its overall importance and helpfulness for the consumer. For example, criteria such as offering free standard shipping and quickly responding to customer inquiries were each weighted as 10 points. On the other hand, having a lengthy “About Us” page and displaying a company address on the website were each weighted as four points. In terms of the overall benefit to consumers, free shipping and fast responses to customer questions are more significant than information about the company’s location and business history.
Below are all of the criteria we used, followed by the highest possible score for each. Cumulatively, the highest possible score across all of the criteria would be 100.
- Website includes photos of the company founder and key employees (4)
- “About Us” page is comprehensive and at least 200 words (4)
Ease of Contact
- Company location and address are provided on website (4)
- Website has a contact form (4)
- Website has a contact email (4)
- Website allows you to chat with an employee online (4)
Product Breadth and Availability
- Retailer stocks more than 20 different products (4)
- Holle Stage 1 Formula (2)
- Holle Stage 2 Formula (2)
- Holle Goat Stage 1 Formula (2)
- Holle Goat Stage 2 Formula (2)
- Holle Stage PRE Formula (2)
- HiPP UK Stage 1 Combiotic Formula (2)
- HiPP UK Stage 2 Combiotic Formula (2)
- HiPP Dutch Stage 2 Formula (2)
- HiPP Dutch Stage 1 Formula (2)
- HiPP Germany Anti-Reflux Formula (2)
- HiPP Germany Hypoallergenic Stage 1 Formula (2)
- HiPP Germany Hypoallergenic Stage 2 Formula (2)
- HiPP Germany Hypoallergenic Stage PRE Formula (2)
- Overnight shipping is available (10)
- Free standard shipping (10)
- Estimated standard shipping time is three business days or less (10)
- Average inquiry response time is under 10 minutes (10)
- Loyalty Program (4)
- Philanthropy Program (2)
Although we did look into several retailers that are not based in the United States (ie. Dutch Expat Shop, British Superstores Direct, and Organicbabyfood24.de), we did not include them in our evaluation. We generally don’t recommend purchasing formula from an overseas source, primarily because there can be significant variation in cost, shipping times, and packaging quality. When sourcing formula for your infant, it is important to be confident that you will always receive your order on time and in perfect condition.
The Top Three Places to Buy European Formula
Best store overall.
The top-scoring vendor on our list is Huggable.com. Huggable scored high marks on almost all of our criteria, but what really sets Huggable apart from the other vendors we evaluated is their thoughtful and dynamic shipping and returns policy, which is the best that we encountered. Standard shipping is free (with a $50 minimum order) and orders arrive within one to five business days, depending on your location. Huggable also gives customers the option to pay for overnight shipping at checkout, in case they have unexpectedly run out of formula.
Another helpful and unique aspect of Huggable’s customer-oriented approach is the Baby-Friendly Guarantee, which recognizes that it may take a few attempts to find the correct formula for your infant. The Baby-Friendly Guarantee allows parents to receive a replacement formula for free if they need to switch to a new product, rather than having to purchase an entire box of a different formula that may not end up working out for them. Furthermore, Huggable ensures that all products arrive with at least six months to go until the expiration date and in pristine packaging, even offering an overnight replacement if an order arrives damaged, with no need for customers to return the original shipment.
The breadth of products stocked by Huggable also makes it one of the top retailers. They carry all of the Holle and HiPP formulas that we evaluated, as well as Lebenswert (Stage 1 and 2), which is another top-quality organic formula. Their product range includes both Stage 1 (birth to six months) and Stage 2 (six months to one year) formulas, prebiotic formulas, and specially-designed formulas for infants suffering from constipation, gassiness, lactose intolerance, or allergies. Specifically, their product range includes Holle Goat formulas for infants who have trouble tolerating cow’s milk, HiPP Hypoallergenic formulas for infants who need assistance breaking down proteins, and HiPP Anti-Reflux formula for infants with spit-up or acid reflux issues. Although there are other retailers that offer a wider range of products, Huggable clearly stocks all of the most popular and highly-rated organic formulas, including many options for infants with sensitive stomachs. Each product is extensively described on the Huggable website and always includes a list of ingredients, nutrition facts, and preparation instructions.
The Huggable website is thoroughly comprehensive, providing detailed information about the company’s co-founders and their impressive level of expertise and experience. Potential customers have numerous options for contacting this retailer, including a contact form, phone number, e-mail address, online chat, and mailing address. Huggable scored highly as one of the fastest retailers to reply to customer inquiries, with an average response time of only 10 minutes. Huggable’s website makes it clear that the corporate team wholeheartedly believes in the quality and nutritional value of the products they sell, and many of them have happily used these formulas with their own infants.
As part of their philanthropy effort, Huggable offers a scholarship program that recognizes the challenges faced by single mothers and their loved ones. The Huggable Supermom Scholarship awards free Huggable baby formula for a year and a $2,000 scholarship (for college winners) or a $1,000 scholarship (for high school winners), in recognition of the transformative importance of higher education in the lives of single mothers and their children.
Second best store overall.
As the second-highest scoring retailer on our list, Better Organic Formula met many of our criteria. They certainly have an extensive product selection, with all of the most popular Holle and HiPP (UK, German, and Dutch) formulas available for purchase, including sensitive, specialty, and growing-up milks. They also stock other formula brands such as Lebenswert and Loulouka, as well as infant cereals. Better Organic Formula offers free standard shipping on all orders, and there are several options to pay extra for faster shipping. However, they do not have anything comparable to Huggable’s “Baby-Friendly Guarantee,” which appears to be unique in allowing customers to try a week’s worth of new formula for free if the original product does not meet their infant’s needs. Although the standard shipping time for Better Organic Formula is slower than that of some other retailers, they estimate that all orders will arrive within two to six business days.
Although the Better Organic Formula website provides relatively few details about the company and its founders, it is very customer-friendly. Prospective customers can easily get in touch with an employee via e-mail, chat, or the online contact form, with an average inquiry response time of 25 minutes. The website is very informative, with a detailed parenting blog and an extensive FAQ page with dozens of questions and answers about formula stages, nutritional benefits, ingredients, preparation, storage, and more.
Customers of Better Organic Formula can also benefit from discounts on bulk orders and the option to save 10% by setting up a subscription for a certain product. Their loyalty program awards points to customers for buying products and posting about Betting Organic Formula on Twitter and Facebook.
Extensive product inventories.
As the name suggests, HolleHiPPos specializes in selling top-quality European baby formula brands like HiPP and Holle to American parents. They have one of the most extensive product inventories of all the retailers we evaluated. Not only do they stock all of the HiPP Dutch, HiPP UK, HiPP German, and Holle formulas on our list, but they also carry a variety of other formula brands, including HiPP French, Lebenswert, and Töpfer, as well as specialty and hypoallergenic formulas. HolleHiPPos carries the goat’s milk formula brands NANNYcare and Kabrita, and even the vegan rice protein-based Bébé MANDORLE formulas. Their production selection also includes baby toiletries, ready-to-feed bottles, cereals, porridge, food pouches, and snacks for babies and toddlers.
HolleHiPPos offers free shipping on all U.S. orders, as well as FedEx delivery to Canadian customers, with shipping prices to Canada available by quote. However, in contrast to Huggable’s unique Baby-Friendly Guarantee, Better Organic Formula customers do not have the flexibility to try a week’s worth of a new formula for free if their infant does not respond well to the originally-purchased product. HolleHiPPos does not offer an overnight shipping option, although standard U.S. deliveries are estimated to arrive in one to three business days, which is among the faster delivery times. For customers in the San Diego area, Holle HiPPos offers special pricing for pick-up orders, and they offer discounts for wholesale and bulk orders and for parents of multiples. HolleHiPPos responds quickly to customer inquiries, with an average response time of 13 minutes and multiple contact methods available, including e-mail, online chat, and a contact form.
The HolleHiPPos website is very informative and contains information sheets about each of their products, a frequently-updated blog, and instructions about preparing infant milk powder. They have a strong Facebook presence, and their page is updated frequently with seasonal discounts and offers. They typically respond to Facebook posts and messages within minutes. HolleHiPPos has a points-based loyalty program that rewards customers for purchases and Facebook “likes,” as well as providing discounts for referrals.
Detailed Score Breakdown
|Huggable||Better Organic Formula||HolleHiPPos|
|Website includes photos of company founder and key employees||4/4||0/4||0/4|
|“About Us” page has at least 200 words||4/4||0/4||4/4|
|Company location & address provided||4/4||4/4||0/4|
|Website has a contact form||4/4||4/4||4/4|
|Website has a contact email||4/4||4/4||4/4|
|Website has employee chat||4/4||4/4||4/4|
|Holle Stage 1||2/2||2/2||2/2|
|Holle Stage 2||2/2||2/2||2/2|
|Holle Stage PRE||2/2||2/2||2/2|
|Holle Goat Stage 1||2/2||2/2||2/2|
|Holle Goat Stage 2||2/2||2/2||2/2|
|HiPP UK Stage 1 Combiotic||2/2||2/2||2/2|
|HiPP UK Stage 2 Combiotic||2/2||2/2||2/2|
|HiPP Dutch Stage 1||2/2||2/2||2/2|
|HiPP Dutch Stage 2||2/2||2/2||2/2|
|HiPP Germany Anti-Reflux||2/2||2/2||2/2|
|HiPP Germany Hypoallergenic Stage 1||2/2||2/2||2/2|
|HiPP Germany Hypoallergenic Stage 2||2/2||2/2||2/2|
|HiPP Germany Hypoallergenic Stage PRE||2/2||2/2||2/2|
|Stocks more than 20 different products||0/4||4/4||4/4|
|Overnight shipping is available||10/10||10/10||0/10|
|Free standard shipping||10/10||10/10||10/10|
|Estimated shipping time is 3 days or less||10/10||8/10||10/10|
|Average inquiry response time is less than 10 minutes||8/10||6/10||8/10|
Other Retailers We Considered
As many parents have undoubtedly discovered, simply doing an Internet search for “European baby formula” results in an overwhelming array of websites, many with similar-sounding names and selling similar products. However, there are key differences that may not be readily apparent until you have spent significant time researching and comparing them. Many of the retailers we evaluated met some of our criteria, yet fell short on others. For example, quite a few retailers offer a wide range of HiPP and Holle products, but some have shipping policies that are not particularly consumer-friendly. It can take up to two weeks for customers to receive their formula orders from certain retailers, which does not mesh very well with the busy and sometimes unpredictable lives of many families. Some of the vendors do not offer free standard shipping, thus driving up the overall cost of procuring European formula. Likewise, quite a few vendors do not give customers the option to pay for overnight shipping, which gives parents the assurance and peace of mind of knowing that they will never run out of formula.
The breadth of products stocked by the retailers we evaluated varied significantly, as well. Although many of them stock the most popular formulas, some vendors do not carry the anti-reflux, hypoallergenic, or prebiotic formulas. It was unclear from some retailers whether they always have the advertised formulas in stock and in date, and some did not mention that they have a trusted, reliable supplier. There was also significant variation in how comprehensive the respective websites were, particularly in terms of instilling confidence about the company’s dedication to providing high-quality, in-depth information to their potential customers. Some retailers provided pictures and biographies of their founders and key employees, and several included personal stories about how they became involved in selling European baby formula in the first place. Some websites went into great detail about the benefits of European formula and were very clear in explaining the differences between the various formulas they stock, such as discussing carbohydrate sources, hydrolyzed proteins, and prebiotics/probiotics. On the other hand, other vendors provided little detail about specific products, and did not give advice about how to select the formula that would best meet an infant’s nutritional needs.
The top three vendors on our list, particularly Huggable, met these criteria and have demonstrated their commitment to educating parents and reliably providing high-quality European baby formula at an affordable price. In addition to the comparison chart below, we have included a brief summary for each of the other vendors we considered, to help you understand the differences between them and ultimately choose the retailer that best meets your needs, and, most importantly, those of your baby.
|HippHolle||Organic Start||Yum Yum Organics||Organic Baby Food Shop||My Organic Club||Beyond Organic Baby||Tastyganics||LA Formula Club||Baby Kind Market||Little Moo Organics||Little Organics USA||Love Organic Baby||Formula R US||Formuland||My German Depot|
|Website includes photos of company founder and key employees||0/4||0/4||0/4||4/4||0/4||4/4||0/4||0/4||0/4||0/4||0/4||0/4||0/4||0/4||0/4|
|“About Us” page has at least 200 words||4/4||4/4||4/4||4/4||4/4||4/4||4/4||0/4||0/4||4/4||4/4||0/4||0/4||0/4||0/4|
|Company location & address provided||4/4||0/4||0/4||0/4||4/4||0/4||0/4||4/4||0/4||0/4||4/4||4/4||4/4||0/4||4/4|
|Website has a contact form||4/4||4/4||4/4||4/4||0/4||4/4||4/4||0/4||0/4||0/4||4/4||0/4||4/4||0/4||4/4|
|Website has a contact email||4/4||0/4||4/4||4/4||4/4||4/4||4/4||4/4||4/4||4/4||4/4||4/4||0/4||0/4||4/4|
|Website has employee chat||0/4||0/4||0/4||0/4||4/4||4/4||4/4||4/4||0/4||0/4||0/4||4/4||0/4||0/4||0/4|
|Holle Stage 1||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2|
|Holle Stage 2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2|
|Holle Stage PRE||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||0/2||2/2||2/2||2/2||2/2||2/2|
|Holle Goat Stage 1||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2|
|Holle Goat Stage 2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2|
|HiPP UK Stage 1 Combiotic||2/2||2/2||2/2||2/2||2/2||0/2||2/2||2/2||2/2||2/2||2/2||2/2||0/2||2/2||0/2|
|HiPP UK Stage 2 Combiotic||2/2||2/2||2/2||2/2||2/2||0/2||2/2||0/2||2/2||2/2||2/2||2/2||0/2||2/2||0/2|
|HiPP Dutch Stage 1||2/2||2/2||2/2||2/2||0/2||2/2||0/2||2/2||2/2||2/2||2/2||0/2||2/2||2/2||0/2|
|HiPP Dutch Stage 2||2/2||2/2||2/2||2/2||0/2||2/2||0/2||2/2||2/2||2/2||2/2||0/2||2/2||2/2||0/2|
|HiPP Germany Anti-Reflux||0/2||2/2||2/2||2/2||2/2||0/2||0/2||2/2||2/2||2/2||2/2||2/2||2/2||2/2||0/2|
|HiPP Germany Hypo-allergenic Stage 1||2/2||2/2||2/2||2/2||2/2||0/2||0/2||2/2||2/2||2/2||2/2||2/2||0/2||2/2||2/2|
|HiPP Germany Hypo-allergenic Stage 2||2/2||2/2||2/2||2/2||2/2||0/2||0/2||2/2||2/2||2/2||2/2||2/2||0/2||2/2||2/2|
|HiPP Germany Hypo-allergenic Stage PRE||2/2||2/2||2/2||2/2||2/2||0/2||0/2||2/2||2/2||0/2||2/2||2/2||0/2||2/2||2/2|
|Stocks more than 20 different products||4/4||4/4||4/4||4/4||4/4||0/4||4/4||4/4||4/4||4/4||4/4||4/4||4/4||4/4||0/4|
|Overnight shipping is available||10/10||10/10||10/10||0/10||10/10||10/10||10/10||10/10||10/10||10/10||0/10||0/10||0/10||0/10||0/10|
|Free standard shipping||10/10||10/10||10/10||0/10||10/10||10/10||10/10||10/10||10/10||0/10||0/10||0/10||10/10||0/10||0/10|
|Estimated standard shipping time is 3 days or less||8/10||10/10||10/10||10/10||8/10||10/10||10/10||8/10||8/10||10/10||2/10||0/10||5/10||5/10||2/10|
|Average inquiry response time||0/10||0/10||0/10||10/10||0/10||0/10||0/10||0/10||0/10||4/10||0/10||10/10||0/10||0/10||8/10|
HippHolle scored highly by meeting most of our criteria with their extensive product inventory and customer-friendly shipping policies. HippHolle offers free shipping on all orders over $20, which would easily be met by ordering a single box of formula, and there are options to pay extra for expedited and overnight shipping. For free standard shipping, orders are estimated to arrive within two to six business days, which is slightly slower than some of their competitors.
With the exception of the HiPP German Anti-Reflux formula, HippHolle stocks all of the Holle, HiPP UK, HiPP Dutch, and HiPP German formulas on our list, as well as ready-to-feed bottles, value packs, and baby toiletries such as wipes, diapers, bath cream, and lotions. The HippHolle website is a great place for parents to learn about different European baby formulas (and many other topics), as there is a comprehensive FAQ section and a blog that is updated every few days. Customers can also benefit from buying a discounted bundle or setting up a subscription for a certain product in order to save 15%.
#5. Organic Start (74/100) (Editor’s note: Organic Start no longer sells European formula as of 7/22/2019)
Organic Start is a well-established retailer of European infant formula and there are many commendable aspects of the business, including an extensive customer rewards program, numerous helpful articles and charts, and a philanthropy effort that offers discounts to the parents of twins and triplets. Organic Start stocks a very broad array of products, including all of the Holle, HiPP, and Lebenswert formulas, as well as numerous other brands, and additional products such as cereal, juice, and tea. Their shipping policy gives customers free delivery within three business days, and qualifying customers can earn credits towards future purchases by choosing no-rush shipping, which arrives within five business days. Customers of Organic Start can also choose to pay extra for FedEx overnight shipping. This retailer was more difficult to contact than some of the others we evaluated, as they do not provide an e-mail address or chat option, instead referring site visitors to their FAQ page.
Yum Yum Organics met our criteria for stocking all of the most popular HiPP and Holle baby formulas from Germany, the Netherlands, and the United Kingdom, including hypoallergenic, goat’s milk, and anti-reflux formulas. Yum Yum Organics has a wide breadth of products, particularly specialist items such as ready-to-feed liquid bottles, Stage 3 formulas for toddlers, “hungry infant” formulas, and “comfort” formulas for infants with very sensitive stomachs. Yum Yum Organics offers free standard shipping, with an estimated delivery time of one to three business days for U.S. customers, as well as overnight shipping for an extra cost. Yum Yum Organics also ships to Canada with different shipping conditions.
The company’s website provides a compelling overview of the co-founders’ personal relationship with formula feeding, their business philosophy, and an explanation of the benefits of European formula. It appears that Yum Yum Organics has a rewards programs in development, although this has not yet launched on the website. A telephone number, e-mail address, and contact form make it easy to get in touch with the Yum Yum Organics team, although no mailing address or live chat option is provided.
The Organic Baby Food Shop website inspires confidence, with an extensive range of products; a clear explanation of the importation, wholesale, and distribution process; and biographies and photos of the company’s co-founders and key employees. The ethos of the company is clearly laid out and each product is described accurately and thoroughly. The website also includes a very helpful chart about how to prepare different formulas. The breadth of products stocked by Organic Baby Food Shop is among the most extensive of all the vendors we evaluated, with all of the Holle, HiPP, and Lebenswert Bio formulas available in Stages 1-3. They also offer a variety of goat’s milk, hypoallergenic, and starch-free formulas, as well as other specialized formulas that are designed to encourage sleep, support infants with colic, and keep babies full for longer.
Organic Baby Food Shop offers fast standard shipping to most places in the United States, with an estimated arrival time of only one to two business days; for certain areas of the Upper Midwest and Pacific Northwest the shipping time is estimated at two to four business days. Shipping is free for orders over $50, which would be met by purchasing two boxes of formula in a single order. Organic Baby Food Shop does not offer overnight shipping, although customers can pay for USPS Priority Shipping to ensure delivery in one to three business days.
Organic Baby Food Shop has proven to be very attentive to inquiries from potential customers, with an average response time of just three minutes. Although the website does not provide a mailing address or an option for a live online chat, they can be reached by e-mail or through their contact form. Customers of Organic Baby Food Shop can also take advantage of the loyalty program, which allows them to earn points for purchases that are redeemable for coupons. Customers can also earn discounts by referring friends to the site.
My Organic Club has a broad product range and carries many well-known European formulas, with the exception of the HiPP Dutch formulas. They also stock a variety of other high-quality baby care products, including diapers, toys, and lotions. They offer free standard shipping, with a relatively quick arrival time of one to five business days, and options for UPS and FedEx overnight shipping. My Organic Club offers discounts for customers who become site members. They are contactable by e-mail or chat, although the site does not have its own contact form, and they were slower to respond to inquiries than some of the other retailers. Although there is a great deal of interesting information on the site, there is relatively little detail about the company’s founders.
Beyond Organic Baby has an excellent shipping policy that offers free standard shipping (no minimum purchase requirement) with an estimated arrival time of two to three business days, and an option to pay for overnight shipping. They also have a loyalty program and a very detailed, accessible website with a contact form, e-mail address, and employee chat. The website offers plenty of information about the company’s founders and an explanation of how they became interested in European baby formula. However, the breadth of products they sell is more limited than that of some of their competitors. They do not stock HiPP German or HiPP UK formulas, although they do stock many HiPP Dutch, Holle, and Lebenswert formulas. Beyond Organic Baby was significantly slower in responding to customer inquiries than many of the other retailers.
Although Tastyganics carries a wide range of products, they do not stock the HiPP German or HiPP Dutch formulas that are carried by many other vendors. However, they do stock many Holle and HiPP UK formulas. Tastyganics has a very good shipping policy, offering free standard shipping with an estimated arrival time of one to three business days and an option to pay for overnight shipping. They also have a loyalty program and are fairly easy to contact, with an employee chat on their website, a contact form, and an e-mail address. They typically reply to inquiries in less than an hour and a half. The Tastyganics website effectively explains the company’s philosophy and contains a frequently updated blog with interesting, relevant posts.
Customers of LA Formula Club have a wide variety of products to choose from; with the exception of HiPP UK Stage 2 Combiotic, they carry all of the most popular European formulas on our list. They offer free standard shipping, with an estimated arrival time of two to six business days, which is somewhat slower than some of their competitors. There are also options for FedEx and UPS overnight shipping. LA Formula Club does not have a loyalty program and the website provides little information about the company’s founders, employees, and corporate philosophy, although they do provide detailed information and preparation instructions for each formula. They can be reached by chat, phone, or e-mail. For customers based in certain parts of Los Angeles, they offer a unique and very convenient same-day delivery option.
Although Baby Kind Market has a very comprehensive range of products and stocks all of the formulas on our list, their website does not provide very much information about the company. The only way for customers to get in touch is via e-mail and they were relatively slow at responding to customer inquiries, with an average response time of almost 17 hours. However, Baby Kind Market does have a favorable shipping policy, with free shipping on all orders over $25 (ie. at least one box of formula) and an option to pay for overnight shipping. The estimated shipping time is one to five business days, which indicates that there may be some variability in when customers receive their orders.
Little Moo Organics offers many high-quality infant formulas from Germany, the Netherlands, and the UK. The only formulas on our list that they do not stock are HiPP Germany Hypoallergenic Stage PRE and Holle Stage PRE, which are starch-free formulas designed for infants with sensitive stomachs. They offer free shipping for all orders over $41, which means that customers generally need to order at least two boxes of formula to qualify for free shipping. Orders are predicted to arrive quickly, within an estimated three business days. There are also overnight shipping options available for an extra cost. The website provides compelling information about the founders’ commitment to these products, and a personal testimonial about their own children growing up on Holle formula. They offer a rewards program and are contactable by phone or email, with an average response time of just over half an hour.
Little Organics USA stocks all of the most popular HiPP, Holle, and Lebenswert formulas on our list, as well as many other products. Although they are a California-based company, they ship directly from Europe, which means that the estimated shipping time is slower than that of many other retailers we evaluated; deliveries can take up to 14 business days. This also means that they are unable to offer overnight shipping. Shipping is free for orders over $50, which is the equivalent of purchasing two boxes of formula at once. They do not have a loyalty program and information about the company is fairly limited, except for a short description and contact information. However, they have launched a helpful app intended to help parents track their infant’s feeding times, sleep patterns, medications, and developmental milestones.
Love Organic Baby stocks many high-quality European formulas; they carry all of the products on our list except for the HiPP Dutch formulas. Besides formula, they also stock a variety of other infant products. The minimum purchase requirement for free standard shipping is $100, which means that customers need to buy multiple boxes of formula at once in order to qualify. They do not appear to offer overnight shipping and do not provide an estimate for the arrival time of most orders. Very little information about the company’s founders and corporate ethos is provided, and there does not appear to be an “About Us” page. However, Love Organic Baby is very responsive to potential customer inquiries, with an average response time of just three minutes.
Formula R Us is one of the lower-ranked vendors on our list, primarily because of the limitations of their shipping policy. Unlike many other retailers, Formula R Us does not offer overnight shipping. Although they offer free shipping, the estimated arrival time for a standard order is relatively slow, at five to seven business days. This retailer does not stock the full range of the most popular European formulas. Specifically, although Formula R Us carries Holle cow’s milk and goat’s milk formulas and HiPP Dutch formulas, it does not stock HiPP UK, which is the only formula on our list that contains prebiotics. Additionally, Formula R Us only stocks one type of HiPP German formula (the anti-reflux formula).
Formuland offers the full selection of the most popular European formulas, as well as many other products. However, the company’s website includes very little information about its founders, so customers are not given an explanation of their personal connection to the formula industry. Formuland was difficult to reach with inquiries, as the website does not supply an email address, contact form, or chat option. The minimum purchase requirement for free standard shipping with Formuland is $100, which means that customers must order at least two or three boxes of formula at once. The free standard shipping time is four to seven business days, which is slower than what is offered by many of the other retailers we evaluated, although there are options for FedEx expedited shipping which arrives in one to two business days. Formuland offers a customer loyalty program, which rewards customers with points for every dollar they spend, as well as discounts for interacting with the brand on social media.
My German Depot is the lowest-ranked retailer on our list. A significant reason for the low score is that My German Depot has a more limited product range than most of its competitors. Although this vendor carries the main Holle products, it does not stock HiPP Dutch or HiPP UK, the latter of which is the only formula on our list that contains prebiotics. My German Depot carries most of the HiPP German formulas on our list (Hypoallergenic Stage 1, 2, and PRE), but not the anti-reflux formula. This vendor also ranked below most of its competitors in regards to its shipping policy, as it does not offer free shipping or overnight shipping and has one of the longest standard shipping times, with an estimated two weeks for delivery.
With so many retailers to choose from, deciding where to purchase formula for your infant might seem rather daunting. From our research, it is apparent that there are many well-established vendors that offer a wide variety of high-quality HiPP and Holle products at reasonable prices. However, there are certainly ways in which our top choices set themselves apart. First and foremost, we were impressed by the flexibility that Huggable offers its customers, as it was the only retailer that allows you to try a different formula, free of charge, if your original purchase does not meet your infant’s specific needs. And although all of our top choices had favorable, customer-friendly shipping policies, Huggable was the only one to offer free shipping on all orders, delivery within three business days, and an overnight shipping option.
We also found that the best retailers, such as Huggable, Better Organic Formula, and HolleHiPPos, were very responsive to customer inquiries, answering questions in less than half an hour and providing many ways to get in touch with the company. And most of the top retailers, particularly Huggable, provided customers with specific information about the company’s history, ethos, and key employees, while making it easy for website visitors to access detailed information about formula ingredients, suitability, and preparation instructions, as well as nutritional differences among the products they sell.
Now that you have made the important decision to choose a top-quality European formula for your infant, we hope that this information will help you select the retailer that will give your baby the best possible nutrition he or she needs to grow and thrive.